You may be among the tens of millions of people today who use social media sites on a daily basis. Consider these facts:
- Based on its “population” of 1.3 billion users, Facebook would be the largest country in the world.
- Twitter users post 58 million tweets daily – and 135,000 new users sign up every day.
- Each month, YouTube attracts one billion unique visitors, and its users watch 6 billion hours of video.
- LinkedIn has more than 300 million users, and two new user joins every second.
What’s more, it’s overwhelmingly adults who are active on these sites, not kids. Individuals who are at least 30 years old comprise 55% of Twitter users, 62% of YouTube users, 65% of Facebook users, and a whopping 80% of all LinkedIn users. That makes social media a prime resource for relationship building and business intelligence.